In a world where interiors increasingly aim to inspire, uplift and reflect brand identity, flooring is no longer merely the backdrop. Milliken’s Pattern Play collection is purpose-built to let flooring become a creative, expressive canvas. Inspired by the “New London Fabulous Movement,” Pattern Play celebrates boldness, pattern, colour and texture in a way that feels both playful and refined.

With over 70 colour options and a suite of pattern designs, the collection enables a “pick + mix” approach, empowering designers to combine motifs, hues and scales to orchestrate entirely bespoke floors. What makes Pattern Play especially compelling is that the patterns are engineered to deliver subtle movement and texture across the floor.

The collection’s modular transitions, gradient effects and shape-based configurations let designers define zones, guide circulation or anchor feature areas. In commercial interiors, whether offices, hospitality venues or public spaces, that flexibility becomes a storytelling tool: brands can echo their identity in the underfoot geometry, supporting both wayfinding and atmosphere.

Versatility in Use - From Quiet Neutrals to Bold Statements

One of the Collection’s greatest strengths is its tonal range and adaptability. Not every space needs flamboyance: in zones requiring calm focus, such as meeting rooms, quiet work areas or library corners, the softer, textured neutrals from Pattern Play offer visual interest without overwhelming. Meanwhile, in reception areas, breakout zones or hospitality lobbies, designers can dial up drama using more saturated tones, high-contrast shapes or gradient transitions.

Beyond internal uses, Pattern Play’s engineered backing, acoustic performance and sustainability credentials (Cradle to Cradle Silver, Declare Red List free, low VOC emissions) make it a robust choice for high-traffic public and commercial environments.

Flooring Providers as Partners in Bespoke Schemes

While Millikens Pattern Play gives designers an almost unlimited palette, turning ideas into fully resolved schemes often benefits from expert support. This is where Flooring Providers come into their own. By collaborating with Flooring Providers from the outset, interior designers, specifiers, and architects gain not just supply, but consultancy: advice on layout strategies, pattern direction, transitions, acoustic considerations, quantity planning and installation sequencing.

For instance, Flooring Providers can help translate a client’s visual brand or spatial brief into an optimal configuration of Pattern Play modules, advising where to use feature patterns, where to soften with neutrals, and how to orchestrate transitions or gradients.

Importantly, Flooring Providers working within the Irish market have physical sample facilities, with full-size Pattern Play samples available for viewing. This enables designers, specifiers, and architects to see, touch, and test how the designs perform under real conditions, including lighting, texture, and scale, so they can better visualise how bespoke flooring schemes will come to life in hospitality, office, and public interiors.

Across offices, hospitality venues, public buildings or client-facing environments, Pattern Play offers a rare blend: infinite creative potential paired with pragmatic deliverability. And when supported by knowledgeable Flooring Providers and sample facilities, the entire journey, from brief to installation, becomes far more assured and design-rich.

Working on a specific project or need further details? Get in touch through our enquiry form and we’ll be happy to provide ideas, specifications, or arrange a visit to our Dublin showroom.

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